Silicon Valley map wars heat up: $3.1 billion deal between Nokia, carmakers ... - San Jose Mercury News

"It's a new market that may take any great deal of investment these days regarding some thing out within the future. Along With any consortium regarding German luxury carmakers just bought their method in to Silicon Valley's simmering map-making race, announcing Monday they will spend $3.1 billion to acquire Nokia's mapping division, dubbed HERE.

Cyrus McGuire, production lead with HERE, any Nokia company, drives a new mapping vehicle with cameras, lasers as well as radar near their headquarters within Berkeley, Calif., about Friday, July 17, 2015. Thus really does Uber, which in turn bought San Jose-based mapping pioneer deCarta throughout March with what could probably be the long-term goal to end up being able to wean its reliance on Google Maps and something day generate its effective self-driving taxi service.

"They know this can be likely to become the brains of our cars," said Eric Gundersen, CEO of Bay Area startup Mapbox, among many Bay Region firms riding any wave associated with marketplace fascination with next-generation cartography. Your Finnish firm extra Ristevski's Earthmine, a new Berkeley-based firm, within 2012.

Contact Matt O'Brien with 408-920-5011. cities this summer.

OpenStreetMap: As tech and auto companies fight to be able to manage commercial mapping technology, this collaborative, open-source project remains liberated to all. (Jane Tyska/Bay Region Information Group)

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JANE TYSKA

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Nokia's map system currently powers regarding 80 percent regarding cars along with embedded navigation inside The United States as well as Europe.

Cyrus McGuire, production lead with HERE, any Nokia company, drives the mapping auto with cameras, lasers and radar near their headquarters within Berkeley, Calif.,

By overpowering Nokia's 6,000-person maps team, your German trio confirmed that they won't permit Google, the actual incumbent leader within digital maps, as well as Apple, which could be attempting to catch up, control the destiny associated with location-based technology.

Tech companies and auto makers are vying pertaining to charge of high-tech mapping technology:

Nokia: after mapping 27 million miles around the world, the Finnish firm can be selling off HERE, its maps division, pertaining to $3.1 billion in order to German carmakers BMW, Daimler along with Audi.

Google: Its well-liked Maps product celebrated its 10th anniversary this year, nevertheless Google has become perfecting and collecting a lot more detailed, internal maps with regard to its self-driving cars. follow him in Twitter.com/Mattoyeah.

Map wars

Google desires in which map. The Particular business operates the global fleet of these vehicles used for capturing 3-D street images to create comprehensive maps that will probably be necessary for that long term when cars drive themselves. BERKELEY -- Somewhere lies a new mythical metropolis the location exactly where the cars drive themselves, and the folks walk around along with wearable manuals which understand what they want and where to discover it. some call it the particular "Wikipedia involving Maps."

Atop every mapping car can end up being a 5-foot rig along with accelerometers as well as gyroscopes that will record hills and turns; any panoramic camera that captures images; a new global positioning system monitoring satellite-based coordinates; along along with a fast-rotating laser scanner that can pinpoint the edges involving lanes, curbs as well as tree branches.

Such precision mapping is a source pertaining to driver guidance items and particularly pertaining to totally autonomous vehicles, which will use the internal mapping software program in order to understand where to drive.

Other companies are also within the race. (Jane Tyska/Bay area Information Group)

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JANE TYSKA

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"The trend can be becoming in a new place to optimize each along with every mile," mentioned Shiva Shivakumar, a new former Google executive that co-founded Los Altos-based Urban Engines, which usually contracts together with cities for example Singapore and also Sao Paulo to track buses and other public transit vehicles.

Mapping innovation is actually no longer just concerning designing http://downinthevalley.co.uk the very best turn-by-turn navigation software program or even the nearly all gorgeous consumer interface. It's a new 2020 market," Prioleau said. . "Mapping is core for you to everything mobile as well as everything with regards to getting in a new place to move about the city."

Cyrus McGuire, production lead with HERE, the Nokia company, drives a new mapping automobile with cameras, lasers and also radar close to their own headquarters throughout Berkeley, Calif.,

Engineers who're tracing the particular world's urban contours with higher detail than ever before before will also be creating the inspiration with regard to vehicle-to-vehicle communications that warn involving hazards and also visitors congestion, as well as "smart cities" exactly where each as well as every bus range and taxicab is connected to an efficient, pulsating municipal manage room.

Hoping in order to battle Google before it controls the market, the particular German auto companies decide for you to make any long-term investment inside autonomous driving, mentioned Marc Prioleau, whose Palo Alto consulting firm focuses on place services.

Like Google, Nokia continues to be managing a new global fleet of vehicles capturing extremely in depth street-level images via Bangkok to Brazil.

"High-precision digital maps are a crucial component in the mobility of the future," said Dieter Zetsche, chairman of Daimler AG, inside a statement in regards to the Nokia deal. "With the actual joint acquisition involving HERE, we wish in order to secure the independence involving this central service pertaining to just about all vehicle manufacturers, suppliers and clients within additional industries."

"You must spend the large quantity of cash in very expensive sensors along with cars as well as tools to create the actual maps, along with at this time there is actually no industry for it.

TomTom: The Actual Dutch company, known for its in-car navigation devices, has partnered together with Germany's Bosch to map freeways pertaining to self-driving cars -- its very first project had been Silicon Valley's Interstate 280.

Uber: Excellent maps are generally crucial towards the San Francisco Bay Area firm's mission to create a competent ride-hailing service. The Particular organization helped launch the actual turn-by-turn personal computer navigation craze that will became popular in the 1990s. to get this to area work needs probably the most in depth map at any kind of time created.

Whichever company can easily draw the actual very best digital atlas, update it with lightning speeds along with manage who are able to utilize it posseses an edge about future industries from robot taxi as well as package delivery fleets to personalized shopping apps.

There has been elation nevertheless small surprise Monday throughout downtown Berkeley, hub for the image-collection division of Nokia's mapping technology, when engineers huddled with each and every other for an all-staff meeting concerning the German deal.

Though your telecommunication organization relies within Finland, Nokia's mapping division has its own roots inside a Sunnyvale firm, Karlin & Collins, that provides been founded 30 years back after certainly 1 of its co-founders struggled for you to study an unwieldy paper map whilst generating across the Bay Area. This moved to Chicago and changed its identify to Navteq, that Nokia bought pertaining to $8.1 billion inside 2007. I think that's some thing they desire to create sure these people controlled."

After a few months involving rumors concerning who'd get them -- San Francisco's Uber and Chinese tech giant Baidu were one of the most likely contenders -- an announcement early Monday confirmed that BMW, Audi along with Daimler, owner of the Mercedes-Benz brand, were the winning suitors.

On the latest trip to his Berkeley office, John Ristevski, the actual Finnish firm's head of reality capture along with processing, showed how a vehicles mapped San Francisco's famous Lombard Street to always be able to capture its curvy topography in minute detail. Dutch mapping firm TomTom, known for its in-car navigation devices, provides partnered with Germany's Bosch to map freeways for self-driving cars -- its 1st project had been Silicon Valley's Interstate 280.

Apple this summer began deploying street-mapping minivans across U.S. The Actual company operates any global fleet of those vehicles useful for capturing 3-D street images to produce in depth maps that is planning to be necessary for the long term when cars drive themselves. A Few maps will turn out to become able to be consequently integrated straight into smartphone apps which they are totally aware of when as well as where a user may want to look as well as eat, Gundersen said.



Cyrus McGuire, production lead along with HERE, any Nokia company, drives any mapping car together with cameras, lasers and also radar close to their headquarters within Berkeley, Calif., on Friday, July 17, 2015. Shifting to minimize its reliance on Google Maps, Uber bought San Jose-based deCarta inside March and it is pursuing self-driving car technology.

Apple: Your consumer giant began deploying image-collecting mapping minivans throughout U.S. Consequently do Apple and also Uber. cities, nevertheless features a lot of catching as a lot as do

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